Milolo
Creative IP Commercialization Group
Our Business Model
Milolo operates a diversified IP-driven business model combining retail development, proprietary character commercialization and strategic brand collaborations.
01 — Retail
Retail and Proprietary IP Development
Management and expansion of owned character assets through structured retail distribution.
02 — Personalisation
Your Face Personalisation
A scalable personalization initiative enabling emotional gifting through customizable character-based products.
03 — Commercialisation
IP Commercialisation Solutions
Development and commercialisation of proprietary character IP to support enterprise-level brand growth and market positioning.
04 — Licensing
Licensing and Strategic Collaborations
Partnerships with licensed brands, fashion collaborators and cultural communities to expand market reach and brand equity.
Proprietary IP Portfolio
Milolo develops and manages original character intellectual property designed for long-term brand sustainability and commercial scalability.
Our IP assets are monetized across retail channels, licensed collaborations and marketing initiatives, forming the foundation of our enterprise value.
Abby
Ong Ong
Meow Meow
Dodol
Kopikia
Milolo
MallowBoo
Abby
MILOLO
Strategic Expansion and Public Recognition
Milolo operates a diversified IP-driven business model combining retail development, proprietary character commercialization and strategic brand collaborations.
May 2022
Pavilion Bukit Jalil
Jul 2023
Mid Valley Megamall
Sep 2023
Sunway Putra Mall
Oct 2023
Sunway Pyramid
Apr 2025
Art Live @ Sunway Pyramid
Jul 2025
Aeon Bukit Tinggi
Oct 2025
IPC Shopping Centre
Dec 2025
1 Utama Shopping Centre
Jan 2026
Central i-City
Feb 2026
Mahkota Parade, Melaka
Upcoming
KLCC — Ombak Premium Concept Store
Malaysia Book of Records — 2026
Organised Malaysia's largest blind box unboxing event with over 300 participants — officially recognised by the Malaysia Book of Records.
National Media Coverage
Milolo's milestones and brand activations have been featured by The Star TV, China Press and Kosmo! — among Malaysia's most widely distributed national media platforms.
ISO 9001:2015 Certification
Certified under ISO 9001:2015 for quality management in creative design, manufacturing and retail operations — demonstrating institutional-grade operational governance.
Leadership and Management
Milolo is led by a dedicated management team with deep expertise in brand building, retail operations and intellectual property commercialisation.
Datuk Millan Lee
Founder
Datuk Millan Lee is the visionary founder of Milolo, leading the strategic direction and overseeing the growth of the company with extensive experience in business development and the creative industry.
Datin Liew
Head of Marketing Department
Ms May
Head of Account Department
Ms Jane
Head of Operation Department
Ms YC
Head of Purchase Department
Ms Grace
Head of Retails
Ms Elayne
Head of Retails
Our Vision
"To establish a scalable Malaysian creative IP ecosystem that delivers sustainable long-term value through disciplined growth and structured development."
Latest from Milolo
Melaka Mahkota Parade Opening
Milolo expanded its presence into Melaka with the opening of its outlet at Mahkota Parade, marking another milestone in its structured growth strategy and first inter-state expansion.
February 1, 2026
Milolo Officially Recognised by the Malaysia Book of Records
Milolo has officially been certified by The Malaysia Book of Records for successfully organising a record-breaking event featuring 300 participants unboxing blind boxes simultaneously. This achievement represents a major milestone for Milolo, showcasing the brand's creativity, execution capability, and growing influence in Malaysia's IP and collectibles scene.
January 24, 2026
The Star TV Covers Milolo’s Record-Setting Blind Box Event
The Star TV reported on Milolo's Malaysia Book of Records achievement, where 300 participants simultaneously opened blind boxes in a coordinated national event. The coverage highlighted Milolo's growing presence in Malaysia's collectibles industry and its expanding retail footprint.
January 24, 2026
Growing With Responsibility
Milolo is positioned for long-term expansion with a clear focus on structured governance, operational discipline and proprietary intellectual property development. We welcome investors and strategic partners who share our confidence in the long-term potential of Malaysian creative IP.